To begin the evolution, we first have to begin with what we were initially attempting to develop—a shoulder harness. Trying to establish a brand name for a shoulder harness while at the same time attempting to secure it was a daunting challenge. How many different four or five letter names or acronyms could we come up with and not find a similar one on the internet. It was truly a mind bending experience. We exposed every SH syllable imaginable—front-to-back and back-to-front, only to fall short every time. One can just imagine the amount of expressions that can be derived from SH. We were left with a deep understanding that the English speaking world had well mastered them, from suggesting people to be quiet to that of a famously used expression should an endeavour go awry, “shoot”.
While the SH may have found its way into expressing some of our disappointments, it was more difficult to find appropriate first letters to express achievement, thus the BA came into existence. Bags and Accessories. Now we were onto something, a little harsh, but as a name it found an existence…Bash.
This then leads us to George--where did it come from?
Well, simply put—Bash on its own had an identity crisis and needed a personality, something to take out the “ours” and make it “yours”. Thus bashing it about, an alias was created, “George”, an alias of everyone, whether feminine or masculine, who just so happens to have a last name—Bash.
So, the next time someone asks for your name—simply provide your alias, “George; GeorgeBash”. Of course—add a smile.
To be continued…
Next blog—Our E-commerce (The New Welcome Mat) (November 7, 2016) and Our Production (November 14, 2016) challenges.
Please share our journey with your friends…and look forward to your comments.