"Greetings! We can only imagine who you are, but we know you have arrived. Feel free to browse—just click on any item (or pretty much anywhere) and either drop down a menu will appear for you to follow or, simply click on the item to enlarge it for a more careful review. Should you wish to move on—simply click on the “X” icon and it will disappear, or click on the “home” icon and we’ll reintroduce you to the host page. "
If it was only that simple to create…
Taking into account the old adage of, “a photo expresses a thousand words”, you are also left pondering how to best script life into the product, something to capture its essence. This was a challenging process, as scripting a visual depiction within the boundaries available by the web hosting company is a formidable task. The reviews and dialogue with outside supporters to stay true to the brand cannot be overstated, as they liked to iterate, “it’s a really nice bag, just write what it is”.
With earnest, the process of writing began. Like writing this blog, many ideas and penned thoughts went the way of the trash can, or should we say—the delete button. The process itself changed the product, for it developed the harmony required to describe the products physical and the visual attributes. It became an evolution that was difficult to stop, as it produced many ideas for new products.
Coupling the writing challenges were the logistics. Getting the tote bags to you, the customer. This process involved establishing arrangements with fulfilment centres to take advantage of their mastery in the art and science of pick, pack and ship. These relationships are critical, for as the product meanders its way along the miles of roads, air, sea and conveyors, it provides us an important assurance of a traceable delivery—an expectation.
So smile knowingly, that wherever you may travel with a GeorgeBash tote bag, you can always believe that is has already endured a voyage of its own.
To be continued…
Next blog—Our Production Challenges (November 14, 2016). Unexpected Outcomes (November 21, 2016)
Please share our journey with your friends…and look forward to your comments.