Saying sorry for not being able to meet our GeorgeBash brand expectations or commitments became an expression commonly used, and, “I’m sorry”, for not being market ready took much longer than we originally expected.
Sourcing or seeking sources to manufacture our brand (or stay within our original scope) from prototype to production was a complex weave of soliciting and securing partners who were prepared to share our vision, willing to meet our quality requirements, and could fulfil preconceived production volumes using existing equipment at competitive prices, or should they not—have the resolve to do so. It was quite a challenge.
Manufacturing it ourselves was not an option. Skills aside, capital considerations did not warrant a captive process—design, marketing and delivery were. Thus, we embarked upon a continental and worldwide journey.
Discovery…many desired to participate, but only a few were chosen. Even with the ones chosen there were challenges, as most had their own idea of what they wished to produce, while cost effective—rarely within the original intent. These positions left us perplexed, for if we were to succumb, the control of the brand and quality would have shifted, and we would have been left selling product without an identity or expectation. However, working within reason was essential to establishing a constructive relationship. It meant that we needed to work to the strengths of our suppliers, and adapt to their core capabilities on both equipment and staff, thus ensuring product consistency.
This process became enjoyable, for having satisfied a manufacturing relationship we could now collectively share our brand with all participants, from the production floor to the humble salesperson, and—our customers.
Most importantly, enriching a quality of life beyond just a product…
To be continued…
Next blog—Unexpected Outcomes (November 21, 2016)
Please share our journey with your friends…and look forward to your comments.