Unexpected Outcomes, “Expectation vs Reality…the ultimate pursuit”
December 7, 2016
Have you ever seen a falling star? If you have—I’m certain that you will forever search the night skies expecting to see another one. The reality could be that you may never again see one.
But wait—how far into space can the naked eye see? Or, do we only see what is directly in front of us?
If true, then a person who continues to move will always see more than a person standing still. Then it could also be said that a person on the move will never see expectation and reality as static, they would actually see them as being synonymous.
Synonymous being that as we move our expectations, they shift our realities, and as our realities shift, so do our expectations. The endeavour is to ensure that expectations and reality do not outpace each other, they need to cross the finish line together—no winner or loser.
We experience this at GeorgeBash on a continuous basis, for when we press, reality quickly comes calling, and when back off, our expectations are not met. It’s a tricky balance, especially dealing with the e-commerce world, where reality is much more difficult to measure than expectation.
Would we like to have reality tag along kicking and screaming as we develop impossible expectations? Not at all, for being true and believing in your brand is more important, with the only exception to the rule—delivering a quality product on time, every time. “our reality”
Please share our journey with your friends…and look forward to your comments.